Twitter Sets Big Push for National Voter Registration Day

US users will see prompts, push alerts, promoted campaign from @TwitterGov

A prompt on U.S. users' timeline encourages them to register to vote or confirm their registration via TurboVote Twitter
Headshot of David Cohen

Twitter has big plans for National Voter Registration Day Tuesday.

Public policy director Bridget Coyne said in a blog post, “Today, we’re rolling out new tools and in-application experiences that will put voter registration resources at the public’s fingertips and support the essential voter registration efforts happening across the country.”

Every U.S. Twitter user will see the following Tuesday:

  • A prompt on their timeline encouraging them to register to vote or confirm their registration via TurboVote, a tool from nonpartisan nonprofit Democracy Works, and to share those resources via tweets of their own.
  • A push alert that drives them to a landing page with more information about registering to vote.
  • A promoted campaign from @TwitterGov, including a takeover of the social network’s Promoted Trend Spotlight providing registration resources from TurboVote.
  • Hashtag-triggered emoji for #NationalVoterRegistrationDay and #VoteReady.

Coyne said the prompts and push alerts are available in more than 40 languages, depending on each user’s individual app settings.

The National Voter Registration Day push follows Twitter’s move in late August to team up with Vote.gov on a search prompt that drives people who search for key terms related to voter registration to official sources.

And last week, artists, athletes and other celebrities use the social network’s voice tweets feature to share public-service announcements linking to information on voter registration and absentee ballots.

Coyne said 68% of people who used TurboVote resources via Twitter during the 2018 U.S. midterm elections went on to vote, adding that while a national study by Twitter and Ipsos last month found that nine out of 10 daily Twitter users in the U.S. plan to vote, over one-half of respondents still indicated that they needed more information about the candidates on their ballot and how to vote.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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