Twitter Begins Rolling Out 2020 U.S. Election Hub

Voter education PSAs will be featured, in English and Spanish

People in the U.S. will see the hub at the top of their Explore tab Twitter

The 2020 U.S. presidential election is less than 50 days away, and Twitter is kicking its efforts into high gear with the rollout of its 2020 U.S. Election Hub.

People in the U.S. will see the hub at the top of their Explore tab, and clicking on it will give them access to:

  • Election-related news in both English and Spanish, in the form of Twitter Moments created by reputable news outlets or curated by Twitter’s curation team.
  • Livestreams of major related events, such as debates.
  • A tool displaying the candidates for the U.S. House of Representatives and Senate, as well as governor, in each user’s state, complete with election labels.
  • Localized news and resources by state.

For the first time, the social network will also use the 2020 U.S. Election Hub to feature voter education public-service announcements created using information from nonpartisan government and voting advocacy organizations.

They will run through Election Day in order to provide factual information on topics including voter registration, requesting an absentee ballot and staying healthy while voting during Covid-19.

The first two PSAs are already live, with one in English and one in Spanish, and users can like or retweet the respective tweets to subscribe and receive updates via in-application notifications.

Twitter public policy director Bridget Coyne and senior product manager Sam Toizer said n a blog post, “Twitter wants to empower every eligible person to vote in the 2020 U.S. election, and we’re focused on helping people register, better understand the voting process during Covid-19 (including early voting options) and feel informed about the choices on their ballot. While nine in 10 daily Twitter users say they plan to vote in the upcoming U.S. elections, over one-half say they still need more information about the candidates on their ballot and how to vote in 2020.”

They added, “As elections occur around the world, we’ve seen Twitter serve as the centralized hub for real-time political conversation, resources and breaking news. But we also know that at times it can be hard to quickly find the reliable news and accurate information people need in order to meet registration deadlines and participate confidently.” David Cohen is editor of Adweek's Social Pro Daily.