Spotify to First-Time Voters: Play Your Part

The streaming service kicked off a nonpartisan initiative prior to this year’s US presidential election

Spotify’s Voter’s Booth hub will provide resources to help voters get information, register and make a plan to vote Spotify
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Spotify kicked off Play Your Part Wednesday, describing it as a nonpartisan initiative to provide resources for first-time voters prior to November’s U.S. presidential election.

The streaming platform teamed up with artists, creators and influencers including Alaina Castillo, Chloe x Halle, Conan Gray and King Princess on the initiative.

Spotify’s Voter’s Booth hub will provide resources to help voters get information, register and make a plan to vote, and it will also feature new playlists by artists and curated podcasts on changemakers.



Soundtrack Your Vote playlists will feature first-time voters’ favorite artists and influencers, while curated podcasts from Spotify will focus on content about civic engagement.

Starting Wednesday, Spotify users who will be voting in their first presidential election will receive messages from fellow first-timers encouraging them to register.

Visual and audio reminders via stickers and exclusive video content will be added to some of the streaming service’s flagship playlists, and co-curated playlists with HeadCount and Seventeen will be added.\

Spotify-owned Anchor will unveil an election takeover of its sponsorships tool, enabling podcasters to donate their ad space to organizations including BallotReady, Democracy Works and HeadCount.

Finally, the company introduced a civic engagement ambassador program to encourage employees to ensure that they have all of the necessary resources to vote in this year’s election.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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