2020 Is the Year of Virtual Proms and Graduations, With Help From Brands

Jack in the Box, Her Campus and Natural Light deliver digital alternatives to milestone events throughout May

Virtual prom dances are the norm for 2020. Photo Illustration: Trent Joaquin; Source: Unsplash

The middle of May is normally a time for high school proms, college commencements and graduation parties, but the Covid-19 pandemic has made those moments impossible for the class of 2020.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.