Taco Bell Fans Can Use Instagram to Find Out Which Menu Item They Are

The augmented reality effect debuted last week

Just when you thought personality quizzes were a thing of the past ... Taco Bell/Instagram
Headshot of David Cohen

Fast-food chain Taco Bell embraced the revival of BuzzFeed-like online personality quizzes with last week’s rollout of an augmented reality effect (mobile only) that tells Instagrammers which menu item they are.

The effect will tell people whether they are a Chalupa Supreme, a Cheesy Gordita Crunch, a Chicken Quesadilla, Cinnamon Twists, a Crunchwrap Supreme, Doritos Locos Tacos, a Mexican Pizza or a Quesarito.

Taco Bell/Instagram

Taco Bell social and digital strategy lead Erika Prime said in an email, “Instagram effects have become the 2020 version of online personality quizzes and, since there’s something at Taco Bell for just about everyone, we wanted to put our own spin on this trend.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.