Lowe's Names Taco Bell's Marisa Thalberg as Chief Brand and Marketing Officer

In addition to the newly created role, she'll serve as executive vice president

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Former Taco Bell global chief brand officer Marisa Thalberg is moving to Lowe’s Home Improvement, the company announced today.

Thalberg will take on the newly created role of chief brand and marketing officer for the hardware store, and also serve as executive vice president for the company.

“Marisa brings extensive experience in building culturally resonant brands and delivering business value through marketing innovation and fresh thinking to inspire and engage customers,” said Lowe’s president and CEO Marvin Ellison in a statement.

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