Social Pro Daily

What Type of Chipotle Customer Are You? Find Out via an AR Instagram Filter

The fast-casual chain leveraged social listening on the photo- and video-sharing network, Twitter

WhatTypeOfChipotleCustomerAreYouIG — Chipotle became the first fast-casual restaurant brand to debut a customized Instagram AR filterChipotle/Instagram

Just when you thought the types of online quizzes attributed to sites like BuzzFeed were relegated to the internet’s recycle bin, enter: What type of Chipotle customer are you?

View this post on Instagram

Lens is live in stories. If you get ‘borrows Tabasco’ we’re calling the police.

A post shared by Chipotle (@chipotle) on Jan 13, 2020 at 9:46am PST

Fast-casual chain Chipotle said it leveraged its social listening tools on Twitter and Instagram to compile a list of fun comments that describe its customers in a tongue-in-cheek way.

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