Snapchat and Wendy’s Partnered to Benefit the Dave Thomas Foundation for Adoption

$5 will go to the nonprofit for every use of a special marker tech AR lens

The public nonprofit charity helps find permanent homes for children in foster care Wendy's/Snapchat
Headshot of David Cohen

Wendy’s and Snapchat teamed up on an initiative to spur donations for the Dave Thomas Foundation for Adoption by creating a lens that uses the messaging application’s marker tech augmented reality technology.

The public nonprofit charity was created by late Wendy’s founder Dave Thomas in 1992 to help find permanent homes for children in foster care.

Starting Monday, cups in Wendy’s restaurants nationwide will feature a Snapcode that hungry Snapchatters can use to unlock the lens.

Once this is done, the Wendy’s logo comes to life and displays quotes from children and parents who were brought together by the DTFA.

And for every use of the lens, Wendy’s will donate $5 to the nonprofit.


This initiative marks the third consecutive year that the fast-food giant and the app have partnered together.

Wendy’s vice president of brand marketing Lindsay Radkoski said, “Wendy’s is excited to continue evolving our partnership with Snapchat through cutting-edge innovations, like the immersive marker tech AR experience. The technology gives us a great opportunity to share with customers the powerful words of children and parents that found their forever families through the Dave Thomas Foundation for Adoption and Wendy’s partnership.” David Cohen is editor of Adweek's Social Pro Daily.