Over 3 Decades Ago, Wendy's Made History With 'Where's the Beef?'

In 1985, Adweek proclaimed Clara Peller 'America's first octogenarian star since George Burns'

Thirty-five years ago, Chicago ad agency Dancer Fitzgerald Sample cast a retired manicurist named Clara Peller in a Wendy’s ad. In the spot, Peller inspected a competing chain’s oversized bun and bleated: “Where’s the beef?”