If you’ve read posts from experts about the effectiveness of user-generated content on social media and scoffed, Tuesday’s news from Twitter should put an end to that scoffing.
A seemingly innocent tweet from Carter Wilkerson asking Wendy’s how many retweets he needed for a year’s supply of chicken nuggets went viral and then some, and Twitter said in a blog post Tuesday that it is now the most retweeted tweet of all-time.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
And while Wendy’s told Wilkerson he would need 18 million retweets for his year’s worth of chicken, more than 3.42 million and counting isn’t exactly chicken scratch.
Twitter said in its blog post:
Carter Wilkerson has become more popular than ever. On April 1, he had 138 followers. He now has over 100,000, he is officially verified on Twitter, and #NuggsForCarter has a custom emoji featuring a box of Wendy’s nuggets. Carter and his family knew the world stage provided an opportunity for them to do something more than just eat some nuggets. They wanted to make an impact.
Wendy’s certainly took notice, as it will indeed provide Wilkerson with one year’s worth of free nuggets, as well as a $100,000 donation in his name to the Dave Thomas Foundation for Adoption. And Wilkerson, in turn, is raising more money for the nonprofit—which finds homes for children in foster care—on his website.
— Wendy's (@Wendys) May 9, 2017
The Wendy’s Co. chief concept and marketing officer Kurt Kane said in the Twitter blog post:
We could not be more excited for Carter for having broken the record of the most retweeted tweet of all-time. We love Twitter because it lets us talk with people in real and fun ways, and they have been loving us back as a result.
I want to give back. I am so blessed to have an opportunity to use my voice to support something I believe in. And really grateful to everyone who retweeted my post. They made this happen.
Several companies and celebrities took notice of Wilkerson’s tweet, as well, and Twitter provided the following examples:
— John Legere (@JohnLegere) April 8, 2017
It's good to have dreams https://t.co/gY4WfBX45i
— Aaron Paul (@aaronpaul_8) April 8, 2017
— Microsoft (@Microsoft) April 7, 2017
— Google (@Google) April 8, 2017
— Amazon (@amazon) April 8, 2017
— Hollister Co. (@HollisterCo) April 11, 2017
— United (@united) April 8, 2017
— Apple Music (@AppleMusic) April 7, 2017
If you get 18 mil come to NYC and the frosty's on me ? https://t.co/8OTgprrNta
— Martha Hunt (@MarthaHunt) April 9, 2017