Papa John’s released a new sticker pack via Giphy inspired by National Basketball Association legend, board member and franchise owner Shaquille O’Neal, along with a gamified Snapchat lens.
The new stickers can be used on platforms including Snapchat and Instagram Stories, and they can be accessed by downloading or updating the Papa John’s app, after which they will be installed into users’ sticker packs on Giphy.
They combine O’Neal and the Papadia, the latest addition to the pizza chain’s menu.
Papa John’s cited a study by Kantar, which found that social engagement is up 61% over normal usage rates during the coronavirus pandemic.
Creative director (AD), junior partner: Rikesh Lal
Creative director (CW), junior partner: Jesse Dillow
Senior copywriter: Lara Kelser
Art director: Amy Wong
Copywriter: Evan Burton
Senior designer/developer: Chris Klink
Visual designer: Justin Marimon
Director of print production: Amy Guzman
Brand supervisor: Helen Oddone
Assistant brand director: Rachel Feigelman
Brand director: Patrick Dunneback
Senior strategist: Paige Robertson