Papa John’s Rolls Out Giphy Sticker Pack Highlighting Shaquille O’Neal and Its New Papadia

A companion Snapchat lens also debuted

The Papadia is the latest addition to the pizza chain’s menu Papa John's/Snapchat
Headshot of David Cohen

Papa John’s released a new sticker pack via Giphy inspired by National Basketball Association legend, board member and franchise owner Shaquille O’Neal, along with a gamified Snapchat lens.

The new stickers can be used on platforms including Snapchat and Instagram Stories, and they can be accessed by downloading or updating the Papa John’s app, after which they will be installed into users’ sticker packs on Giphy.

They combine O’Neal and the Papadia, the latest addition to the pizza chain’s menu.

Papa John's/Giphy

Papa John’s cited a study by Kantar, which found that social engagement is up 61% over normal usage rates during the coronavirus pandemic.



Creative director (AD), junior partner: Rikesh Lal

Creative director (CW), junior partner: Jesse Dillow

Senior copywriter: Lara Kelser

Art director: Amy Wong

Copywriter: Evan Burton

Senior designer/developer: Chris Klink

Visual designer: Justin Marimon


Director of print production: Amy Guzman


Brand supervisor: Helen Oddone

Assistant brand director: Rachel Feigelman

Brand director: Patrick Dunneback


Senior strategist: Paige Robertson David Cohen is editor of Adweek's Social Pro Daily.