Real Estate’s Shiny New Tech Doesn’t Amount to Much in New Campaign for Re/Max

Brand touts the power of experience in new ads from Camp + King

Maybe a virtual agent isn't such a good idea. Re/Max

There are all kinds of tools out there to buy a home. And while the newer companies like Redfin, Zillow and Compass tout ease of use and potential savings, buying a home is a huge investment, and having a qualified real-estate agent still makes a difference.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.