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More than a decade past launch, Zillow and Redfin continue reinventing their real estate brands.
Seattle’s two biggest digital real estate brands—online brokerage Redfin and media and services brand Zillow—boldly ruffled feathers when they each launched more than 12 years ago. Zillow’s free, public home valuations empowered consumers, but led to complaints and attempted lawsuits as to the figures’ accuracy, and Redfin’s CEO Glenn Kelman regularly spent time testifying to federal government agencies about how the traditional multiple listing service and traditional agent model stymied the consumer.
These
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