Social Pro Daily

Los Angeles Rams Unveil New Uniforms via Snapchat AR Lens

The club and its NFL counterpart, the Chargers, are set to open SoFi Stadium this season

Snapchat worked with the Rams to ensure that the colors and designs were reflected accurately in its lensLos Angeles Rams/Snapchat
DavidCohen
By David Cohen

The Los Angeles Rams unveiled their new uniforms for the (hopefully) upcoming 2020 National Football League season via a Snapchat augmented reality lens, marking the first effort of this type for both the league and the messaging application.

The new uniforms can also be previewed via in-game renderings of Rams players in EA Sports’ Madden NFL 20, and via interactive content on Instagram at SoFi Stadium in Inglewood, Calif., new home of the Rams and fellow NFL club the Los Angeles Chargers.

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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