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There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from twofifteenmccann.
The 30-second spots (see below) explore the anxiety people feel when caught in a lie about having seen a recent episode of a TV show. One effort features Aaron Paul who currently stars in Hulu's original series The Path.
"In today's society, lying about watching a show or movie is nearly a felony in some people's eyes," said Scott Duchon, CCO of twofifteenmccann.
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