Floyd Mayweather Jr.’s technical knockout victory over Conor McGregor Saturday night drove a staggering 26.983 million interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings for the week of Aug. 21.
The boxing match tallied more than six times the interactions of the season finale of HBO’s Game of Thrones, which led television series and specials with 4.175 million interactions across the two social networks.
Game of Thrones was followed by MTV’s Video Music Awards (3.961
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