Kevin O’Donnell, who works on music partnerships for the social network, said in a blog post that the three most-tweeted moments globally, from three hours prior to the broadcast through its end, were:
- Swift and Malik win best collaboration
- A tribute to Linkin Park cut short by a commercial
- Shawn Mendes performs
And the three most-tweeted-about artists during that same time period were:
- Fifth Harmony
Finally, Taco Bell presented an initiative whereby Twitter users could partake in interactive voting via direct messages for the winner of the best new artist category, and Khalid took home the trophy.