Instagrammers Put Their Hearts Into 2018

The photo- and video-sharing network shared its year in review

The heart emoji was used in comments more than 14 billion times throughout the year
Melnikoff/iStock

Instagram’s 2018 year in review was filled with love.

Instagram

The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart Love Sticker by Arata was the most-used Giphy sticker in Stories and the heart emoji was used in comments more than 14 billion times throughout the year.

Instagram named Disneyland Tokyo as its happiest place in the world for 2018 based on the fact that it had the most uses of the smile emoji in geotagged captions.

The top niche community trend of the year was ASMR (autonomous sensory meridian response), with popular topics including soap cutting, slime popping and makeup shaving.

The fastest-growing hashtag globally was #fortnite, marking the popularity of red-hot video game Fortnite.

Instagram users had K-pop in their headphones in 2018, as BTS Army was the platform’s top fandom community.

The #InMyFeelingsChallenge was the biggest viral dance challenge of the year.

Finally, the top advocacy hashtags used on Instagram in 2018 were #MeToo (1.5 million), #TimesUp (597,000) and #MarchForOurLives (562,000).

Instagram