Blue is Facebook’s primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network’s research arm.
Facebook IQ used findings from first-party Facebook data and third-party data, and it teamed up with PSFK, Stylus and The Innovation Group at J. Walter Thompson Intelligence on the report.
Health and wellness and going green popped up throughout the report, as Facebook IQ found an increased focus on more flavorful health food, a spike in interest in green consumer and beauty products and more discussion of experiential purchases, particularly those related to wellness activities.
Following are some highlights from The 2019 Topics and Trends Report, by category:
Entertainment
Facebook users in the U.S.
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