More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.
In today’s crowded marketplace, brands are becoming increasingly competitive about engaging with younger customers on a deeper level. Publishers can continue to produce and distribute platform-specific content that meets the on-the-go audience where they are watching. “The data illustrates unique platform viewership by generation, thus giving creators, brands and marketers information they need to authentically engage with as many target consumers as possible,” said Tommy Walters, insights analyst at Whistle.