As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change

Flexibility and an interest in exploring new channels will go a long way

Gen Z is changing up previous conceptions about social media. Getty Images

Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation.

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@BrittanyHodak Brittany Hodak is co-founder of The Superfan Company.
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