Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old

Kids, teens have grown up in an entirely digital world

Generation Z trusts social stars as much as mainstream celebrities. iStock Photo
Headshot of Emma Bazilian

Move over, millennials—there’s a hot new demo in town.

Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally new outlook that marketers are now racing to understand.

So to help figure out just how Gen Z operates, we went straight to the source, teaming up with Defy Media to ask a group of nearly 1,500 teens ages 13-20 what they think about everything from social media platforms to digital video to the new breed of online celebrity. Take a look below for our findings.

 


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This story first appeared in the May 22, 2017, issue of Adweek magazine. Click here to subscribe.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.