Gen Z

3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.

Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board. 

Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college. And while their purchasing power is currently considerably less than that of millennials, they know exactly what they want and how they want to be marketed to.

Infographic: The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With)

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and millennials consume media.

Infographic: a Close-up Look at Gen Z’s Mobile Habits

A new study from Fluent focused on the mobile habits of the college-aged Gen Z demo.

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct.

ABC Family Doubles Down on Original Programming to Reach Young Women

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step.

4 Things You Need to Know to Market to Millennials

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman.

Infographic: Gen Z and Millennials Want Different Things From Brands

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called "digital native" generations—is much more tolerant of online advertising on the whole.

Six Tips on Talking to the Post Generation

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of