3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat
Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.
Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag
According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds [...]
ABC Family Doubles Down on Original Programming to Reach Young Women
TV / Video
As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step.
4 Things You Need to Know to Market to Millennials
If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman.
Infographic: Gen Z and Millennials Want Different Things From Brands
Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called [...]
Six Tips on Talking to the Post Generation
In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I [...]