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Prior to this current health crisis, many marketers may have found themselves scrambling to understand the ever-evolving and notoriously elusive cohort that makeup Generation Z. While much of that focus has obviously taken the backseat as new things need our attention, now may be a better time than ever to explore new ways to adapt to this digital native and social-first generation.
In this episode, I’m joined by Kieran Mathew, Founder and CEO of Amplify Solutions, for an exclusive look at the results from their soon-to-be-published research report titled “Gen Z – Responding and Adapting to Covid-19.”