New Findings on How Gen Z is Adapting in a Pandemic

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Prior to this current health crisis, many marketers may have found themselves scrambling to understand the ever-evolving and notoriously elusive cohort that makeup Generation Z. While much of that focus has obviously taken the backseat as new things need our attention, now may be a better time than ever to explore new ways to adapt to this digital native and social-first generation.

In this episode, I’m joined by Kieran Mathew, Founder and CEO of Amplify Solutions, for an exclusive look at the results from their soon-to-be-published research report titled “Gen Z – Responding and Adapting to Covid-19.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in