New Findings on How Gen Z is Adapting in a Pandemic

Prior to this current health crisis, many marketers may have found themselves scrambling to understand the ever-evolving and notoriously elusive cohort that makeup Generation Z. While much of that focus has obviously taken the backseat as new things need our attention, now may be a better time than ever to explore new ways to adapt to this digital native and social-first generation.

Nick is a video producer at Adweek and host of the Gen ZEOs podcast.
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