In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’

In times of crisis, Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response. Maxine Marcus, founder and CEO of The Ambassadors Company, surveyed more than 100 trendsetting and thought-leading Gen Z’ers to find out what exactly they want to see from brands right now and going forward. In this episode, we cover segmenting, messaging, perceived authenticity, brand loyalty and more. View the report here and listen in for the key insights.

Nick is a senior video producer and podcast producer at Adweek.
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