Audience Engagement

What Publishers Need to Know About Gen Z

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By Monica Chang

 

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

How should publishers think about Gen Z? It’s an increasingly important question now that Generation Z (those born between 1995 and 2010) are entering the workforce and on their way to amassing purchasing power of $143 billion.

Members of this socially conscious, culturally aware generation are fast adopters of technology. The publishers who will benefit from surging Gen Z usage are the ones who can serve relevant content through easy-to-use apps in the social, beauty, education, entertainment, retail, news, and even finance categories.

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Headshot of Monica Chang

Monica Chang

Monica joined the VRTCAL Publisher team in 2017. After Business Development roles at Smaato and Amobee Monica saw in VRTCAL the unique opportunity to bring her expertise and make an impact on a growing team. As Director of Strategic Partners at VRTCAL Monica’s responsibilities include growing and on-boarding key supply partners. She is passionate about the ever-changing mobile landscape specifically new trends and products.

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