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Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.
Barkley worked with over 2,000 participants for the "Getting to Know Gen Z: How the Pivotal Generation is Different From Millennials" study, comparing new data with information it's gathered in the past on the millennials. It
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