What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

How teens today differ from millennials

Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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