Mar Tech Superstars Marketing Innovation How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans Major metro areas and brands—Orbitz, Hyatt, Airbnb, New York, San Francisco and more—are debuting a wave of travel-related campaigns that make a point of being diverse, hospitable and inclusive. Leadership & Talent Wired’s New Editor in Chief on Why Tech Reporting Is More Important Than Ever Former NewYorker.com editor Nick Thompson is shaking things up at the iconic Silicon Valley magazine. Leadership & Talent This Agency’s Origin Story Starts With a Long Bus Ride to South by Southwest What began as a road trip competition is now a full-fledged digital agency. Marketing Innovation Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century? Mason jars exude an authenticity that somehow manages to be humble and sophisticated at the same time. Data & InsightsPresented by Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old Adweek teamed up with Defy Media to better understand this potentially powerful consumer segment. TV Upfronts The 5 Defining Trends of This Year’s Broadcast Upfronts Revivals, military shows and knocking digital advertising were prevalent at the annual event for ad buyers. Voice It’s Time to Take the Brand Out of Branded Content If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them. Ad Tech & Mar Tech Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology Behind all the magical cognitive content are brilliant, forward-thinking women and men who are rapidly reimagining the marketing and advertising technology space.