Brittany Hodak Opinion Contributor @BrittanyHodak Brittany Hodak is co-founder of The Superfan Company, an entertainment agency that helps brands and celebrities identify, engage and retain their most important customers. Voice What State-by-State Data Privacy Laws Mean for the Future of Programmatic Major players need to support legislation on a federal level. Voice Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies Fashion and beauty brands sometimes make products that don’t consider all hair, skin and body types. Voice As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change Flexibility and an interest in exploring new channels will go a long way. Voice Why Brands Need to Align Their In-Person and Digital Experiential Campaigns Retailers recognize the importance behind these strategies but aren't implementing them. Voice 4 Steps That Will Make Your Company’s Customers Into Superfans Consumers are more likely to purchase a product based on a friend's suggestion versus a celebrity's.