Brittany Hodak is co-founder of The Superfan Company, an entertainment agency that helps brands and celebrities identify, engage and retain their most important customers.
What State-by-State Data Privacy Laws Mean for the Future of Programmatic
Major players need to support legislation on a federal level.
Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies
Fashion and beauty brands sometimes make products that don’t consider all hair, skin and body types.
As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change
Flexibility and an interest in exploring new channels will go a long way.
Why Brands Need to Align Their In-Person and Digital Experiential Campaigns
Retailers recognize the importance behind these strategies but aren't implementing them.
4 Steps That Will Make Your Company’s Customers Into Superfans
Consumers are more likely to purchase a product based on a friend's suggestion versus a celebrity's.