Here's How Gen Z Uses Social Media, in Their Own Words

Brands can grab their attention with the right ads

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Forget keeping up with the Joneses—brands are constantly playing catch-up with the changing trends of Gen Z. With social media being as much a part of their lives as, well, real life, Adweek dove into how Gen Z is using these platforms so brands can see what they’re doing in real time.

Marketing firm Day One Agency brought together six of its Gen Z interns from New York and Los Angeles to share which platforms they use to consume media, how they share content and what’s important to them when choosing brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in