Here’s How Gen Z Uses Social Media, in Their Own Words
Brands can grab their attention with the right ads

Day One Agency asked aspiring marketers to share how they spend their time on the internet.
Fritz Gilbert
Forget keeping up with the Joneses—brands are constantly playing catch-up with the changing trends of Gen Z. With social media being as much a part of their lives as, well, real life, Adweek dove into how Gen Z is using these platforms so brands can see what they’re doing in real time.