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Forget keeping up with the Joneses—brands are constantly playing catch-up with the changing trends of Gen Z. With social media being as much a part of their lives as, well, real life, Adweek dove into how Gen Z is using these platforms so brands can see what they’re doing in real time.
Marketing firm Day One Agency brought together six of its Gen Z interns from New York and Los Angeles to share which platforms they use to consume media, how they share content and what’s important to them when choosing brands.
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