Here’s How Gen Z Uses Social Media, in Their Own Words

Brands can grab their attention with the right ads

gen z panel social media day one agency
Day One Agency asked aspiring marketers to share how they spend their time on the internet. Fritz Gilbert

Forget keeping up with the Joneses—brands are constantly playing catch-up with the changing trends of Gen Z. With social media being as much a part of their lives as, well, real life, Adweek dove into how Gen Z is using these platforms so brands can see what they’re doing in real time.

Emily Bright is a Broadcast and Digital Journalism major at the Newhouse School at Syracuse University with a minor in French. She is very excited to intern at Adweek to gain experience and kick-start her career.