Infographic: The Biggest Buzzwords Leading Up to the Super Bowl

The most talked about topics and teams on social media

Fans have been talking football for a hundred seasons.

Todd Grossman, CEO of Americas, Talkwalker, says there’s one place where fandom has become ferociously clear: social media. Overall total engagement around the NFL from Aug. 1-Dec. 30 included 516.3 million who engaged, with 54% positive sentiment. The AFC dominated online mentions, with the New England Patriots as the conversation leader.

Trending topics leading up to the Big Game include the rise of the backup player, the retirement of Andrew Luck, Lamar Jackson’s record-setting streak and the brawl between the Pittsburgh Steelers and the Cleveland Browns.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.