The Brands and Organizations Named Winners of the 12th Annual Shorty Awards

Ceremony will be livestreamed on Periscope and YouTube on Sunday, May 3

The traditional in-person event was scuttled by the coronavirus pandemic
The Shorty Awards

The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning.

Adweek took home the win in the Best Use of Artificial Intelligence category for its Super Bowl Bot, developed by creative and innovation editor David Griner and emerging tech reporter Patrick Kulp. @SuperBowlBot is a text-generating AI trained on nearly 3,000 descriptions of Super Bowl ads sourced from around the web, including Adweek’s Super Bowl Ad Trackers from recent years.

The Shorty Awards teamed up with creative agency We Are Social to create a fully digital multiplatform livestreamed awards ceremony, which will take place Sunday, May 3, at 7 p.m. ET.

The traditional in-person event was scuttled by the coronavirus pandemic.

The ceremony will be livestreamed on Periscope and YouTube, and it will feature influencers, musical performances, hashtag challenges, real-time commentary, a social good tie-in and the traditional short (140 characters or fewer) acceptance speeches.

The Shorty Awards said trophies will be mailed out to all winners before the live show, and winners will be invited to create and submit acceptance videos for potential inclusion during the event and sharing via social media.

Remote winner interviews will be pre-recorded, and some of the categories will be presented as part of the livestream.

The switch from an in-person event to a livestream didn’t cost The Shorty Awards any of its sponsors—in fact, it added Switcher Studio and vidIQ.

The brands and organizations winners for the 12th Annual Shorty Awards are:

Large Agency of the Year

Edelman

Midsized Agency of the Year

hi5.agency

Small Agency of the Year

Sandy Russell Creative

Best Integrated Campaign

The Bell: A Taco Bell Hotel and Resort

Best Mobile Campaign

HBO x Snapchat: Game of Thrones

Best Multiplatform Campaign

Dyatlov Group’s Journal: The Last Page

Best Social Good Campaign

The Ad Council and The Alzheimer’s Association: Our Stories Campaign

Best Art Direction

When They See Us – Room to Room

Best Brand Identity

bubly 2019 Superbowl Campaign

Best Brand Redesign

DonorsChoose Rebrand and Design Playground

Best Graphics

Your Worst Fears Confirmed – Can I Get Pregnant From Sitting On My Boyfriend’s Lap?

Best Images

Falling For Milk

Best UX/UI

Moonshot

Best in Auto

Master Building the All-New Chevy Silverado

Best in Beauty

Beauty Mark

Best in Business to Business

Yext Introduces Todd Munion: The Man Without the Answers

Best Consumer Brand

French’s Mustard Ice Cream

Best Cultural Institution

Moonshot

Best in Education

#Romanovs100 AR Photo Album

Best in Entertainment

SpongeBob SquarePants x Kyrie Irving x Nike

Best in Family and Parenting

What’s Love?

Best in Fashion

#STAYWARM WITH HEATTECH: THERMIE ACTIVATION

Best in Financial Services

American Express #BackOurOceans Initiative

Best in Fitness, Health & Wellness

Trojan Conecocktions

Best in Food and Beverage

The Bell: A Taco Bell Hotel and Resort

Best in Games

Gears 5, Fractured. Ayzenberg x Xbox.

Best in Government and Politics

A Rainbow Wave Hits Virginia During The 2019 Midterms

Best in Home and Decor

A Lifestyle Influencer Success Story – Bassett Furniture + Jenni Holmes

Best in Hospitality

DoubleTree by Hilton: Cookies in Space

Best in Live Events

2019 MTV Video Music Awards

Best in News and Media

HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight

Best in Non-Profit

#NoBuildChallenge

Best in Pets and Animals

The 143rd Westminster Kennel Club Dog Show

Best in Pharma & Healthcare

University of Kentucky HealthCare – We Are Proof

Best in Publishing

Olympic Channel Take the Podium Original Series Social Media Campaign

Best in Real Estate

The booj Platform: A Custom-Built Real Estate Technology System

Best in Restaurants

PINCHO is Not a Factory

Popeyes – Chicken Wars

Best in Retail and E-Commerce

Beauty Mark

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