Meet Adweek's @SuperBowlBot, an AI That Writes Surreal Ad Pitches

We trained the bot on thousands of real spots, then let it loose

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Have you ever watched a bizarre Super Bowl ad—Mountain Dew’s Puppy Monkey Baby, perhaps, or Burger King’s 45 seconds of Andy Warhol eating a Whopper—and wondered if an algorithm could produce similar results?

Or perhaps you’ve looked at how famously formulaic most Super Bowl ads are, with their celebrity cameos, animal hijinks and inspirational voice-overs, and questioned whether a machine could generate an ad idea that would fit right in.

Enter Adweek’s Super Bowl Bot, a text-generating AI trained on nearly 3,000 descriptions of Super Bowl ads—134,000 words in total, so far—sourced from around the web, including Adweek’s



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