Meet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad Pitches

We trained the bot on thousands of real spots, then let it loose

Adweek's Super Bowl bot tweets pitches for Super Bowl ads, with an inexplicable flair for the apocalyptic. Getty Images

Have you ever watched a bizarre Super Bowl ad—Mountain Dew’s Puppy Monkey Baby, perhaps, or Burger King’s 45 seconds of Andy Warhol eating a Whopper—and wondered if an algorithm could produce similar results?

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.