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Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together.
Why risk segmenting your audience (What if someone likes babies but not puppies? Or monkeys but not babies?) when you can play Dr. Frankenstein and blend all three together?
And the accompanying song, while not quite as danceable as the original spot’s “Out the Speakers,” is almost sure to get stuck in your head.
The 30-second spot, from BBDO in New York, will air during the first quarter of the Big Game.