Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

First in-game ad for the brand since 2000

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together.

Why risk segmenting your audience (What if someone likes babies but not puppies? Or monkeys but not babies?) when you can play Dr. Frankenstein and blend all three together? 

And the accompanying song, while not quite as danceable as the original spot’s “Out the Speakers,” is almost sure to get stuck in your head.

The 30-second spot, from BBDO in New York, will air during the first quarter of the Big Game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in