How Burger King Turned Documentary Footage of Andy Warhol Eating a Whopper Into Its Super Bowl Ad

CMO Fernando Machado on how the fast-food brand made the spot

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Burger King just aired 37-year-old footage of art icon Andy Warhol eating the company’s signature burger, the Whopper, during the Super Bowl. What was once documentary footage is now a 45-second ad for the fast-food brand—an exercise in the confluence of art and commerce, exactly the kind of meta commentary on consumerism that made Warhol famous.

Earlier this week, Adweek caught up with Burger King and David Miami to find out how the fast-food brand came up with the idea, what it took to put it together and how the brand expects the 100 million-plus Super Bowl audience to react.




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