Burger King just aired 37-year-old footage of art icon Andy Warhol eating the company’s signature burger, the Whopper, during the Super Bowl. What was once documentary footage is now a 45-second ad for the fast-food brand—an exercise in the confluence of art and commerce, exactly the kind of meta commentary on consumerism that made Warhol famous.
How Burger King Turned Documentary Footage of Andy Warhol Eating a Whopper Into Its Super Bowl Ad
CMO Fernando Machado on how the fast-food brand made the spot
