The Big Game

How Burger King Turned Documentary Footage of Andy Warhol Eating a Whopper Into Its Super Bowl Ad

CMO Fernando Machado on how the fast-food brand made the spot

Andy Warhol is sitting at a table with a Burger King bag and Heinz ketchup.
The brand repurposed documentary footage of Warhol. Burger King

By Kristina Monllos

February 3, 2019

Burger King just aired 37-year-old footage of art icon Andy Warhol eating the company’s signature burger, the Whopper, during the Super Bowl. What was once documentary footage is now a 45-second ad for the fast-food brand—an exercise in the confluence of art and commerce, exactly the kind of meta commentary on consumerism that made Warhol famous.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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