Facebook’s Premieres Feature Is Now Available to All Publishers and Video Creators

The social network also expanded access to video polls and Top Fans

Premieres enable publishers and video creators to pre-record videos and debut them as live moments Facebook

The Premieres feature for Facebook Live videos that the social network began testing in April is now available to all pages globally, and more pages are getting access to video polls and Top Fans.

Premieres enable publishers and video creators to pre-record videos and debut them as live moments on Facebook, enabling people to experience them for the first time simultaneously.

They can be scheduled up to one week in advance, and Facebook said it will make them easier to discover by including them on its Facebook Watch video destination.

Facebook said in a blog post that publishers and video creators that have been testing Premieres have seen strong engagement for content including trailers, shoulder content and new episodes of shows, adding, “We’ll be sharing a calendar of a few upcoming notable Premieres—like exclusive behind-the-scenes Ant-Man and the Wasp footage from Marvel Comics and the long-awaited Aquaman extended look from Warner Bros. Pictures—both debuting as Premieres on Facebook this week.”

The social network also revealed that live polls are now available to all pages via the Facebook Live API (application-programming interface) and directly via Facebook’s video publishing tool.

Polls enable publishers and video creators to ask questions with a set of answers and quickly get feedback from their audiences, such as finding out their favorite characters or learning what they would like to happen next in the video.

Facebook added that it will soon offer the ability to add polls to on-demand video.

Finally, the Top Fans feature Facebook began in March, which displays badges next to the names of publishers’ and creators’ most loyal fans, is being extended to “a broader range of creators or publishers.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.