Facebook Announced Another Round of Updates for Its Video Creators

New features for interactivity, monetization

Facebook Live creators can add polls and gamification to their videos Facebook

Facebook continues to add tools and features for video creators on both the interactivity and monetization fronts.

Vice president of product Fidji Simo and director of entertainment partnerships Sibyl Goldman detailed all of the updates in a Newsroom post Tuesday.

Creators can now add polls to both Facebook Live and on-demand videos.

Polls enable creators to ask questions with a set of answers and quickly get feedback from their audiences, such as finding out their favorite characters or learning what they would like to happen next in the video.

Facebook said in a blog post, “New Watch show Help Us Get Married was the first to test polling as a key component of its series, enabling viewers to vote to decide how the participating couples would plan wedding details like venue and theme.”

Facebook Live creators can add polls to their videos

The social network also introduced gamification features, such as quizzes and challenges, for Facebook Live videos.

Facebook said in its blog post, “Gamification introduces gameplay: The partner creates a set of questions, with each having one correct answer, and people get eliminated from the game when they answer incorrectly. This will help a range of formats come to life, like a live trivia show where fans compete to see who knows the most about a particular topic, or perhaps a direct competition between creators and their superfans on a topic of choice.”

Facebook Live creators can add gamification features to their videos

The social network added that “a range of creators” will begin incorporating polling and gamification into their shows and videos “in the coming weeks,” adding that new interactive game shows will launch soon on Facebook Watch.

Speaking of Facebook Watch, the social network’s video platform currently offers only shows, but that is about to change.

Facebook announced the launch of a limited program, Facebook for Creators Launchpad, aimed at helping to identify creators with content that can potentially thrive on Facebook Watch.

Facebook for Creators Launchpad is application-only, and creators in the program will be able to earn money via Ad Breaks mid-roll ad units, as well as receive support in getting their content in front of more eyeballs.

The social network said in its blog post, “The program will focus on creators with longer, authentic content that brings people back, that are focused on building a loyal community of fans and who meet our monetization standards and follow our content guidelines for monetization.”

Facebook began testing a feature in March that displayed badges next to the names of creators’ most loyal fans, and Simo and Goldman said the feature is being rolled out more broadly.

A new video template for pages is being tested, and it “puts video and community front and center” on creators’ pages, including special modules for videos and groups. Page administrators whose pages are part of the test group can sample the new template with one click and just as easily revert back to their pages’ current layouts.

The Facebook Creator application launched on iOS last November, and it is now available globally for Android.

Facebook is now accepting applications for the version of its Rights Manager tools that it began testing specifically for creators in March. Rights Manager will permit creators to control where and how their original content appears on the social network.

On the monetization side, Facebook introduced Brand Collabs Manager, which lets brands search creators and determine if any are a fit for partnerships. The social network has been testing Brand Collabs Manager with a limited set of partners, and it will now be opened up more broadly.

Ad Breaks are also being opened up to more creators in the U.S., with Simo and Goldman writing, “We’ll be opening up in stages, starting with creators who are creating longer, original content that brings people back and fosters a loyal community.”

Finally, Facebook announced that it has been testing a way for fans to support creators by subscribing to their content for $4.99 per month, in exchange for perks such as exclusive content and special badges highlighting their status as supporters. This program is being expanded to more creators.

Simo and Goldman said in their blog post that Facebook will present six sessions at the VidCon annual online video conference in Anaheim, Calif., June 20 through 23.

The social network will also have a booth on the show floor, with special appearances by creators including Huda Kattan, Laura Clery, Julius Dein, 80Fitz, The Crazy Gorilla, Nala Cat and Doug the Pug.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.