Facebook Added a Premium Option for Its In-Stream Video Ads

Brands can ensure placement with the ‘highest-quality publishers and creators’


Facebook unveiled some new options for video ad campaigns on its platform.

The social network said in a blog post that over 70 percent of its in-stream ads are viewed to completion, most with audio enabled.

Those ads are delivered as mid-roll for News Feed videos and as either pre-roll or mid-roll elsewhere on the platform, including video destination Facebook Watch.

Brands can now opt for In-Stream Reserve, which ensures placement in videos “from a selection of the most engaging, highest-quality publishers and creators,” bought in advance and delivered to in-target audiences that are verified by Nielsen.

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