Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the Middle East and Africa at Facebook, announced that the program has been expanded to creators in Germany, France, Spain and Ireland.
Creators in the Level Up Program have the ability to earn money through a feature called Facebook Stars, which allows viewers to purchase virtual items during livestreams. Creators interested in signing up for the Level Up Program can learn more here.
Facebook also revealed its plans for Gamescom, a video game convention taking place in Cologne, Germany Aug. 21 through 25. The Facebook Gaming booth will see gaming content creators from Europe and Latin America livestream with video game developers. Facebook will also host a charity livestream to support War Child.
In addition, Facebook partnered with video game news website IGN to host the Facebook & IGN present Gamescom show, which will feature video game developers and recently released games. Plus, the Facebook Gaming booth will have 60 video game stations, where attendees can play games like Assassin’s Creed Odyssey, FIFA 19 and more.
Finally, Facebook revealed how users discussed video games on its platform in the lead-up to Gamescom. Between June 15 (the end of the Electronic Entertainment Expo) and Aug. 13, over 68 million people posted, commented on, liked or shared something related to Gamescom and video gaming on Facebook. Of these users, Slinn said, 41 percent were women, and “about one-third” were between 25 and 35 years old.
The top 10 trending video games on Facebook from June 15 through Aug. 13 were:
- Super Mario
- Call of Duty
- The Legend of Zelda
- EA FIFA
- Resident Evil
- Need for Speed
- Pro Evolution Soccer
- Final Fantasy