Facebook Launched Its Level Up Program for New Gaming Content Creators

The social network also revealed a gaming video destination

Facebook users can view gaming-related livestreams and prerecorded videos in a single place.
Facebook

Facebook’s Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up program that will help new content creators who are just getting started.

In a Facebook Newsroom post, John Imah, Gaming Creator program lead, and Nick Miller, Facebook product manager, said the Level Up program will launch “in the coming months.” One of its main features is a monetization system called Facebook Stars that will let fans purchase and send virtual items during livestreams as a way to support their favorite streamers.

Facebook announced that it was testing this feature in January. The company is also testing a monthly subscription option with a select group of partnered creators in its Gaming Creator program.

The Level Up program will give creators early access to new features, as well as advice from established creators. Members will also have access to customized Facebook support for “troubleshooting and bug reporting.”

Facebook will start by inviting users to the program in limited groups, before opening it up to all gaming creators worldwide later this year. Interested creators can sign up to be considered for the program here.

Elsewhere, Facebook wants to make it easier for people to find video game-related videos on its platform. Users can now visit the URL fb.gg to find a feed of both video game-related livestreams and prerecorded videos in a single place.

Imah and Miller said, “People will be able to discover gaming video on our new destination based on creators and games they follow, pages they like and groups they belong to. We’ll also feature creators, esports competitions and content from gaming industry events on fb.gg. We’re in an experimental phase and will continue to test new experiences, including a feed where fans can explore relevant gaming content, improvements to recommendations, expanded gaming video inventory in more languages and integration of an Instant Games tab on the mobile version of our gaming destination so people can toggle between watching and playing games.”