Sports fans on Facebook talked about the National Football League’s San Francisco 49ers, the NBA and mixed-martial-arts fighter Conor McGregor, while the Super Bowl LIV champion Kansas City Chiefs, quarterback Patrick Mahomes and McGregor paced Instagram.
In the brands and products category, Facebookers made their picks on DraftKings and then got behind the wheel of the Chevrolet Corvette, while Instagrammers dipped their brushes in Sherwin-Williams paint and donated to the International Red Cross and Red Crescent Movement.
Finally, in the food and drink category, Instagrammers kept it mellow in January and sipped on caipirinhas and Stella Artois, while Facebookers opted for the more rowdy combination of Doritos and Monster Energy.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: