Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

The Duke and Duchess of Sussex have 10 million Instagram followers, a trademark application and soon, more freedom. What will they do with it?

a trio of harry and meghan photos
Prince Harry and Meghan Markle are stepping back from their royal duties and forging their own path. Getty Images

When Meghan Markle—now known as the Duchess of Sussex—stepped out for a day of engagements in Cardiff, Wales during her engagement to Prince Harry in January 2018, she wore a pair of black skinny jeans from the little-known Welsh brand Hiut Denim.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.