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When Meghan Markle—now known as the Duchess of Sussex—stepped out for a day of engagements in Cardiff, Wales during her engagement to Prince Harry in January 2018, she wore a pair of black skinny jeans from the little-known Welsh brand Hiut Denim.
Once one of the several bloggers who tracked the soon-to-be Duchess’s style were able to identify the jeans as Hiut, the information rapidly spread across the internet. Media outlets everywhere were linking to the $243 pair of denim, and interest in the brand skyrocketed.
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