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Activision Blizzard vice president of franchise communication and social Beverly Jackson will join Twitter Jan. 4 as vp, global brand and consumer marketing.
Jackson will report directly to chief marketing officer and head of people Leslie Berland and lead the social network’s brand, consumer product marketing, global consumer marketing and social teams.
While at Activision Blizzard, she worked on iconic gaming titles including Call of Duty, Crash Bandicoot and Tony Hawk Pro Skater, driving awareness and engagement among their fan bases.
Prior to that, she led social media and content strategy at MGM
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