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While 2020 might have felt two decades long, in terms of marketing it was actually two distinct years in one: the 2020 before the pandemic and the one after.
Quite a lot of high profile creative work had already been launched in those first few blissfully unaware months, and after creative production nearly ground to a halt in the early days of quarantine, that early work—such as Burger King’s Moldy Whopper and several Super Bowl spots—went on to dominate what was left of the 2020 awards show circuit.