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Grove Collaborative, a natural cleaning and personal care product subscription service, is appointing Lilian Tomovich as its first CMO.
Tomovich joins the San Francisco-based DTC online retailer after a six-year stint at MGM Resorts International, where she served as chief experience and marketing officer since 2014. In addition to holding various managerial and executive leadership roles in the past 25 years at companies and agencies such as Citi, Rogers Communications, LoyaltyOne and Mastercard, Tomovich has also served on the board of numerous brands and organizations, including the Canadian Breast Cancer Foundation, Canada Basketball and Dine Brands Global, parent company of Applebee’s and IHOP.