Atlas Issues White Paper on ‘People-Based Marketing’
People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September.
People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September.
Atlas released a new white paper this week, “Behind the Buzz: People-Based Marketing Defined,” and head of marketing Jennifer Kattula said in a blog post introducing the white paper:
If you’re reading this right now, it’s safe to say you’re probably already familiar with the phrase “people-based marketing.” We’ve been hearing it a lot, too, ever since Atlas debuted it at Ad Week last fall. We’re glad it’s caught on, and we’re pretty sure we know why.
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