Facebook’s Atlas: Relevant Ads with a Focus on Privacy

How exactly does Facebook’s Atlas ad platform work on the consumer side, and what steps has Facebook taken to ensure users’ privacy?

How exactly does Facebook’s Atlas ad platform work on the consumer side, and what steps has Facebook taken to ensure users’ privacy?

Product marketing manager Sarah Rotman Epps addressed those topics in a post on the Atlas blog.

She wrote:

Imagine you’re on your phone, scrolling through a favorite application, when serendipity strikes. You see an ad for a compact, waterproof blanket you didn’t even know existed. What makes this so lucky? You’ve been planning a camping trip recently, and until now, you haven’t been able to find the right blanket.

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