Atlas + LiveRail + Facebook Audience Network = People-Based Marketing

People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.

BrianBolandAdsWhiteboard650People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.

In a whiteboard session Wednesday at the company’s headquarters in Menlo Park, Calif., Facebook explained to reporters the history and future of its advertising platform.

With Atlas, large-scale advertisers can measure deeper and weigh effectiveness of Facebook ads against other types of messaging.

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