The Psychology Behind Brand Storytelling and Its Effect on Consumers

This oral tradition has been adapted into digital marketing techniques

three people side around a table drinking coffee and sharing stories
Storytelling appears to be most effective when it comes to making purchasing decisions. Getty Images

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, storytelling was the primary means of making ideas memorable, impactful and actionable.

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@jenniferlux11 Jennifer Lux is vp of client experience with LyntonWeb.