Jordan Brand Hopes Campaign Will 'Become Legendary'

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Jordan Brand will launch new TV ads this weekend continuing its “Become Legendary” rallying cry. Eyeing the success its parent company Nike has had with “Just do it,” Jordan Brand has pledged to make a long-term commitment to the marketing message which debuted last year.

The first of three new national ads, called “Simple Math” breaks on Dec. 7. It focuses on what it takes to be a successful college football team, namely hard work and relentless training.

“We’re

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